In recent years, domestic heat transfer companies have developed rapidly. Although the color matching level of the thermal transfer machine has been improved, there are still some common problems in the use of the thermal transfer machine. The color matching of heat transfer machines is still dominated by highly paid color matching masters. Personal color matching experience determines the color matching level of the company’s thermal transfer machine, which plays a key role in the on-time delivery of thermal transfer machine products and the color accuracy of the thermal transfer machine. Let’s take a look at the color matching skills of the heat transfer machine.
Color matching around the theme of the performance: The pattern design of the thermal transfer printer is different from the simple pattern design. Before designing, it is necessary to clarify the consumer group and purpose of the design, determine the design theme according to the common characteristics and preferences of this group, and then carry out follow-up design work around this theme. For example, to express care, pleasure and love as the design theme, you can choose a combination of warm and neutral colors, or you can choose several shiny red and textured caramel colors, warm and opaque, natural and soft, comfortable, soft and delicate. If you show vitality, integration, and freedom, you can choose medium green, blue green, rusty brown red, azurite, pencil heart, lake blue, and light turmeric. Subtle changes in gloss will give a delicate feeling. If the theme of the graphics is to show Chinese style, then Chinese red, simple indigo, goose yellow, brown and so on. It can be used as a color, or it is a good color matching method to learn from the color matching in Chinese painting.
Color matching is in line with consumer psychology. The design of the heat transfer machine is a practical art, and its ultimate goal is to design the finished product and put it on the market. Therefore, satisfying consumers’ consumption psychology is the way to success in color matching. Different people have different preferences for colors. Children are lively and active, and generally like brighter and brighter colors: adults are mature and capable and like calmer colors; most young women are full of dreams and romance, but they have a strong preference for pink. All high-purity and high-brightness colors have a high degree of perception, giving people a lively and pleasant feeling.
If the color scheme on a picture is warm, it will tend to be excited and positive; on the contrary, if the color is neither bright nor bright, the perception of uncertainty will be lower, and the color scheme in a picture tends to be more Cool, it feels quieter or even negative.
The market trend here refers to the color popularity forecast for next year or the next quarter released by global fashion color experts and authoritative organizations every year. This public color is called a popular color. Popular colors are produced in market consumption. Generally, the popular colors are reorganized based on the colors with the highest sales volume and the most popular colors in the previous year, and then put them in the next year for inspection, and then find out the popular main colors.
Post time: Dec-07-2021